Sometimes it can feel like your website is always sub-par. Maybe it could be written better have better copy, be more beautiful, or have more accessibility features.

There are two things you have to keep in mind when you feel like this:

1. Everyone feels this way at one point or another.
2. It’s completely okay if your website isn’t perfect.

There will always be another thing you can do to improve your website (that’s why I’m able to write a new tip every day!). You could spend years doing nothing but making your website the best website it could possibly be and it still wouldn’t be perfect. Perfection should be viewed as a guiding light, not a destination.

Here’s the thing: Your website doesn’t need to be perfect, it just needs to be good enough for the majority of your target audience. If most people are having a good time when they visit your site, you’re winning.

Improvements are always welcome, but don’t get overwhelmed by what you’re not doing. It’s okay to put up a website that lacks features or isn’t as accessible as it could be. One of the great things about the web is that it’s a dynamic, ever-evolving medium. If most of your audience is having a good experience today you can work on making it a great experience tomorrow.

Don’t think of the tips on this site or the information you read elsewhere about improving your site as requirements. Instead, view them as guidelines that should be prioritized and implememented according to your unique situation and your audience’s specific needs.